In a country where nearly 60% of workers earn irregular incomes—street vendors, auto-rickshaw drivers, small merchants—the personal finance industry has largely shrugged. Traditional wealth management platforms ask for monthly commitments, minimum balances, and the sort of predictable cash flow that defines salaried employment, not self-employment.
Bachatt, a year-old Delhi fintech, is trying a different angle. The company has built an app that lets users invest as little as ₹51 a day into debt mutual funds, paid via UPI. No monthly lock-ins. No fat opening deposits. Just daily discipline, automated and frictionless.
That pitch appears to be resonating. NewsBytes reported on March 31, 2026 that Bachatt has raised $12 million in a Series A round led by Accel, with backing from existing investors Lightspeed and Info Edge Ventures, though the funding remains unconfirmed by press releases or regulatory filings. As of early April, neither the investors nor regulatory documentation have verified the deal—not unusual for India's startup ecosystem, where announcements sometimes precede paperwork.
Small Deposits, Big Ambitions
The platform's mechanics are straightforward. Users create systematic investment plans starting at ₹51 per day or ₹1,001 per week, funneled into debt mutual funds through partnerships with ICICI Prudential AMC and SBI Mutual Fund. Fixed deposits and gold investments round out the offering. Bachatt—legally registered as Trusave Fintech Private Limited—operates as a licensed mutual fund distributor (AMFI ARN: 321640).
What's less straightforward is the market it's targeting. India's self-employed workforce, which stood at roughly 58.4% of all workers according to the Ministry of Statistics and Programme Implementation's 2023-24 Periodic Labour Force Survey, exists in a financial gray zone. Earnings fluctuate by the day or week. Credit histories are thin. Savings habits, when they exist at all, often involve cash tucked under mattresses or informal chit funds.
Bachatt's bet: If you make saving effortless enough—and cheap enough—people will do it.
The company launched in beta in early 2025, following a $4 million seed round in April of that year. Lightspeed put in $2.8 million, Info Edge Ventures contributed $1 million, and a handful of well-known angels joined in, including Urban Company's Abhiraj Bhal and former OYO executives Abhinav Sinha and Maninder Gulati.
Progress since then has been swift, if the numbers hold up. By November 2025, the Android app had crossed one million installs, according to third-party tracker AndroidRank. Bachatt's website claims over one million active users and ₹50 crore in assets under management—self-reported marketing metrics that, like the Series A funding, lack independent verification.
The Founders Know Scale. And Chaos.
The team behind Bachatt brings a mix of consulting rigor and consumer-tech scar tissue. CEO Anugrah Jain spent years as a Partner at Boston Consulting Group. Co-founders Ankur Jhavery and Mayank Agarwal cut their teeth at OYO and Urban Company, respectively—two companies that taught an entire generation of Indian operators how to manage hypergrowth and burn rates in equal measure.
All three hold degrees from IIT and IIM, the twin credentialing engines of India's startup elite. Trusave Fintech was incorporated on January 9, 2025, and the team operates out of Gurugram, just outside Delhi.
Their thesis is simple, perhaps deceptively so: India's wealth-tech boom has been built for the top 10% of earners. Everyone else—particularly the self-employed majority—has been left to navigate opaque insurance policies, predatory lending, and zero-yield savings accounts.
Whether Bachatt's model can profitably serve that overlooked segment is another question. Mutual fund distribution isn't a high-margin business. Small-ticket transactions mean thin commissions. Customer acquisition costs can spiral quickly in a price-sensitive market. And regulatory scrutiny of fintech startups has only intensified in recent years.
Still, if the reported Series A closes as expected, Bachatt will have raised $16 million in its first year—a signal that investors, at least for now, believe the opportunity outweighs the risks. Whether one million users with ₹51-a-day habits can build a durable business remains to be seen.
But in a market this large, and this underserved, even a small slice could be enough.
