A plumber discovers halfway through a job that he's short on elbow joints. An electrician realizes, too late, that she grabbed the wrong gauge wire. The math is simple and punishing: drive to a hardware store, circle for parking, wander fluorescent-lit aisles, queue at checkout. An hour disappears, maybe more. The client notices. The day's schedule crumbles.
Shezan Bhojani thinks this is ridiculous. After nearly two decades navigating India's home interiors business—including stints co-founding DesignCafe and working on the founding team of what became Livspace—he believes construction materials should move as fast as groceries. Which is to say: very fast indeed.
His new venture, Fixxly, promises to put plumbing supplies, electrical components, power tools, and safety gear on job sites within 30 minutes of an order. Not for weekend DIY warriors. For working professionals who can't afford to lose half a morning hunting down a part.
It's an appealing pitch. Whether it's a sustainable business is another question entirely.
Speed as Strategy
Fixxly incorporated this past spring and is preparing a phased rollout across Hyderabad, Mumbai, and Bengaluru. The company's website—spare, direct—accepts early-access signups but offers little else by way of specifics. No public launch date has been announced, and pricing details remain undisclosed.
What it does reveal is telling. The tagline: "30 minutes. Any site. Any time." The categories span the breadth of repair and maintenance work, from PVC fittings to circuit breakers to PPE. The app, Fixxly says, is designed for one-handed use on-site—a small detail that suggests someone on the team has actually watched contractors work, phones wedged between shoulder and ear, hands otherwise occupied.
Service hours will align with standard construction schedules at launch, though what "standard" means in a country where building sites operate on wildly varying timelines is left unspecified.
The design philosophy might be more significant than it first appears. Trade work doesn't accommodate two-handed browsing and careful comparison shopping. If Fixxly has genuinely optimized for thumb-scroll ordering while balancing on a ladder, that's not nothing. It's also table stakes in a suddenly crowded field.
The Founding Crew
Bhojani's departure from DesignCafe was announced this past June. HomeLane had acquired the interiors startup in a share-swap deal back in September 2024, following a ₹225 crore fundraise that same month—timing that suggests Bhojani saw an exit window and took it. His résumé in the space is long enough to command investor attention, though not necessarily long enough to guarantee quick-commerce expertise.
The rest of the founding team reads like a group assembled for execution speed over vision. Sachith Varma handles supply chain. Mayar Rizvi runs category and business operations. Manasa S, previously at Asian Paints working on contractor programs, leads marketing. Sarthak Patnaik, from Shadowfax's founding team, is building product. It's a logistics-heavy roster, which makes sense. In this business, delivery speed and inventory availability are everything. Brand storytelling is considerably less important than having the right SKU in the right dark store at the right time.
According to a June 2026 report in Moneycontrol, Fixxly was in talks to raise between $5 million and $7 million from Accel, Fireside Ventures, and Lightspeed Venture Partners. All parties declined to comment. Negotiations were reportedly ongoing at the time. No funding close has been publicly announced since, which could mean anything—or nothing.
A Traffic Jam in the Fast Lane
Fixxly is hardly pioneering virgin territory here. The past year has produced a small swarm of startups convinced that construction materials can move as quickly as milk and bananas.
HomeRun, based in Bengaluru, offers 60-to-90-minute delivery and raised ₹60 crore (roughly $6.6 million) earlier this year in a round led by Sorin Investments. By spring, the company was reportedly chasing another ₹100 crore led by Nexus Venture Partners. Buildenza launched in Hyderabad last November with a 60-minute promise. MaterialRunner operates in Bengaluru and Gurugram. SpeedyCem focuses on Delhi. HandyPanda raised a ₹2 crore pre-seed in March for its Gurgaon operations.
Then there are newer entrants: BuildBee, HouseHub, BuildZy, BuildZap. Most are early-stage, hyperlocal players still figuring out unit economics. BuildZap claims 30-minute delivery on its App Store listing, matching Fixxly's promise exactly, though this claim warrants independent verification. Differentiation, at this stage, seems minimal.
One competitor has tried a different tack. Luxarc recently updated its app to include an AI-powered estimator that generates material lists and live pricing from text, voice, or photo inputs. Upload a picture of your project, get a shopping list. Fixxly, by contrast, makes no public mention of AI features. The bet is purely on speed and professional-grade usability.
Which raises the question: in a market where everyone is promising roughly the same thing, what actually sets one dark store apart from another?
The Complexity Problem
Quick commerce has proven itself in India for groceries and household staples. A June Economic Times report noted that quick commerce had become the largest online sales channel for FMCG brands. Redseer data from earlier this year showed non-grocery categories growing roughly 1.6 times faster than grocery, with operational metrics like orders per dark store trending upward.
But construction materials aren't cereal and laundry detergent.
SKU variety is staggering—thousands of part numbers across categories, each with different storage requirements, shelf life considerations, and demand patterns that vary by city, season, and prevailing construction methods. A dark store optimized for packaged goods isn't easily repurposed for angle grinders and tile adhesive. Weight matters. Bulk matters. So does having the right mix of inventory for a city's dominant building codes and trade practices.
The unit economics look different, too. Professional buyers may place larger, less frequent orders than grocery shoppers, which changes the density math that makes urban dark stores profitable. Margins on commodity building materials can be razor-thin. And trade customers often have existing supplier relationships—with credit terms, volume discounts, and personal rapport—that a cash-upfront app can't easily displace.
There's also the looming question of consolidation. A TechCruch report from April highlighted mounting pressure as Flipkart and Amazon expand their own quick-commerce operations, squeezing independent players. It's unclear whether vertical-specific platforms like Fixxly will find defensibility in specialization or simply get swept up in a broader shakeout. Perhaps both.
The Execution Gauntlet
Fixxly's website lists an address in Bengaluru's JP Nagar. As of late July 2026, no app store listings have appeared yet, which suggests a public launch is still being prepared. The company hasn't said which city will go live first, or when.
The real test, of course, comes when orders start flowing. Can Fixxly actually maintain 30-minute delivery at scale, across variable traffic conditions and unpredictable demand spikes? Will trade professionals—accustomed to calling a known supplier or dispatching a laborer to the nearest hardware shop—change ingrained procurement habits for the promise of speed? And in a market where half a dozen competitors are making nearly identical pledges, what breaks the tie?
The bet underlying Fixxly is that the construction trades are ready for the same convenience revolution that reshaped grocery shopping. It's not an unreasonable bet. The industry is notoriously inefficient, and small time savings compound quickly on job sites. But it's also a sector where the margin for error—both literal and financial—is narrow, and where relationships and credit still carry weight that an app can't replicate with speed alone.
For now, Fixxly remains a hypothesis in search of proof. Whether that proof arrives in 30 minutes is anyone's guess.
