Two Swedish teenagers who spent years grinding out explainer videos by hand have flipped their operation into an AI product that promises to do the same work in roughly 10 minutes.
Visually, based in Lidköping, opened its doors Tuesday after building a waitlist the founders say has swelled to 1,500 companies. Co-founder Elias Gustafsson, 18, announced the launch on LinkedIn, pitching the platform as a tool for founders and marketers who lack After Effects chops or agency money. Users feed the system a website URL or brand files; the platform scans colors and fonts, then spins out a storyboarded video complete with voiceover and soundtrack.
Gustafsson and co-founder Nasa Dadkoush, 19, claim they manually produced somewhere between 100 and 150 explainer videos over two or three years before deciding to automate themselves out of that business. Gustafsson dropped out of high school to work on the startup full-time, according to an October report in Skaraborgs Nyheter, a local Swedish outlet.
The pitch centers on speed and cost. Dadkoush told SVT Nyheter in July that traditional explainer videos run about 1,000 Swedish kronor per second of finished footage. "Now you can expect to pay around 1,000 kronor per video," he said—though the company hasn't posted final pricing publicly.
The technical hook is scene-level editing. Unlike some AI video tools that force users to regenerate an entire clip when tweaking one frame, Visually lets users adjust individual scenes without starting over. That's according to Gustafsson's announcement, at least. Whether that capability holds up under real-world stress testing remains to be seen.
The company raised €50,000 from angel investor Fröjdia Group, per Skaraborgs Nyheter, and plans to hire five people with the funds. The company lists between two and 10 employees on LinkedIn—a range broad enough to leave questions about current headcount.
Waitlist figures have climbed fast. Gustafsson wrote in early September that "800+ companies" were ready to pay at launch. Three weeks later, he put the number past 1,000. Five days before going live, the founders pegged it at 1,500. The company ran a pilot program in late September with 40 slots at half price for a year.
Visually is landing in a market already thick with competitors angling for the same customers. Motionfly markets a similar AI platform for product launch videos. Fliki targets launch-day workflows that ingest product URLs and auto-generate scripts. HeyGen and Synthesia have carved out positions in avatar-driven explainers. Runway's Gen-3 Alpha offers text-to-video generation with camera controls. Google folded AI video creation into Google Vids in July, bringing comparable features into mainstream productivity software.
In an interview with Skaraborgs Nyheter, Gustafsson likened Visually to Lovable—a no-code platform for building apps—but for explainer videos. The company is fundraising, according to a September post from Gustafsson, and still produces videos manually through what's left of its agency services while it scales the AI side.
Whether a 10-minute turnaround can match the polish clients expect from human-edited work is the bet Gustafsson and Dadkoush are making. The market will decide soon enough.
