Anu Adedoyin Adasolum is the Co-Founder and CEO of Sabi, Africa's leading B2B e-commerce platform providing digital commerce infrastructure to the continent's informal economy, empowering merchants, wholesalers, aggregators, and distributors to grow their businesses at scale.

Anu holds a BSc in Economics and Politics from SOAS University of London and a Master's in Management, Organizations, and Governance from the London School of Economics (LSE), and built her career across Dangote Industries, KPMG Nigeria, Jumia, and Rensource Energy before co-founding Sabi.

Anu is a vocal advocate for rethinking global sustainability frameworks that disproportionately burden African merchants and supply-chain participants, and she contributes regularly to leading platforms including Semafor and The Flip on the future of Africa's informal economy.

Prior to Sabi, Anu served as COO at Rensource Energy, where she led operations for a leading SME energy and payments provider in West Africa, and before that spearheaded Jumia's JForce transformation program across Nigeria.

Sabi has grown to over 300,000 merchants, reached a $1 billion annualised GMV milestone, raised $66M in total funding including a $38M Series B at a $300M valuation, and operates across Nigeria, Kenya, and South Africa.