Liron Cohen-Yanay is CEO at AgriPass, an AI and robotics company pioneering human-inspired AI for adaptive field operations in sustainable agriculture. She brings extensive executive leadership experience in business strategy and global enterprise solutions to the agtech sector.

Liron holds an MBA from Ono Academic College and a BA from Ben-Gurion University of the Negev. Prior to AgriPass, she served as Executive VP of International Sales at GreenRoad, where she led global B2B enterprise solutions and spent years in roles spanning product marketing, customer engagement, and business development.

Liron was recognized as a leading Woman in AgFood 2025 and led AgriPass to win the prestigious Climate Solutions Prize 2025. Her career includes experience at Better Place, where she managed strategy planning and research for the all-electric car initiative, and roles at Hot Telecom Israel.

Under her leadership, AgriPass raised $7.5M in seed funding led by Harbor Venture Consulting and E44 Climate Ventures in 2026. The company has active commercial deployments in the US and EU, with over $1M in projected 2026 revenue and partnerships with FYELD Group, EIT Food, and NVIDIA Inception Program.

AgriPass has deployed its RHIC robotic weeding platform across farms in the US, Europe, and Israel within two years of founding. The technology eliminates chemical herbicides, reduces soil disruption, and replaces up to 20 manual workers per day while supporting the transition to regenerative agriculture.