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4348

Sunny Panchal

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Sunny Panchal
CEO & Co-Founder of
Affinity Labs (2025)
About

Sunny Panchal is Co-Founder and CTO at Affinity Labs, a London-based AI-powered startup studio that co-creates and scales software brands alongside content creators. As CTO, he leads the engineering of Affinity Labs' proprietary AI development system, automating the full product lifecycle from concept to launch.

Before founding

Sunny built a strong technical foundation with 3 years as a Cloud Engineer at Amazon Web Services, followed by a Cloud Architecture Consulting role at UST, and an internship at Goldman Sachs. He later sharpened his AI expertise as an AI Engineer at Synverse before joining Antler as Entrepreneur in Residence, where Affinity Labs was born.

Founder Insights

Sunny is an AI Full Stack Developer with deep expertise spanning cloud infrastructure, full-stack engineering, and AI-driven product development. His rare blend of enterprise-grade engineering experience and startup agility makes him a formidable technical co-founder in the creator economy space.

Experience

Affinity Labs raised $2M in pre-seed funding led by Fuel Ventures and Antler, with backing from angel investors at Google DeepMind, Meta, and Playfair VC, plus a grant from Innovate UK. The company holds 26.45% equity each among its three co-founders, reflecting equal partnership at the core.

Scale & Impact

In its first year, Affinity Labs scaled its Archives product to over 70,000 users and reached the top 34 in the App Store lifestyle category with creator Olivia Bowen's Interior Design Clinic. The company has achieved 100% month-on-month revenue growth and grown its team to 10 people.

4348

Sunny Panchal

Affinity Labs
Co-Founder & CTO
Logo
Sunny Panchal

Company(s)

Affinity Labs

Industry

SaaS

Year Founded

2025

Stage/Funding

Pre-Seed • $2M

Company Location

gb

Connect

About

Sunny Panchal is Co-Founder and CTO at Affinity Labs, a London-based AI-powered startup studio that co-creates and scales software brands alongside content creators. As CTO, he leads the engineering of Affinity Labs' proprietary AI development system, automating the full product lifecycle from concept to launch.

Before founding

Sunny built a strong technical foundation with 3 years as a Cloud Engineer at Amazon Web Services, followed by a Cloud Architecture Consulting role at UST, and an internship at Goldman Sachs. He later sharpened his AI expertise as an AI Engineer at Synverse before joining Antler as Entrepreneur in Residence, where Affinity Labs was born.

Founder Insights

Sunny is an AI Full Stack Developer with deep expertise spanning cloud infrastructure, full-stack engineering, and AI-driven product development. His rare blend of enterprise-grade engineering experience and startup agility makes him a formidable technical co-founder in the creator economy space.

Experience

Affinity Labs raised $2M in pre-seed funding led by Fuel Ventures and Antler, with backing from angel investors at Google DeepMind, Meta, and Playfair VC, plus a grant from Innovate UK. The company holds 26.45% equity each among its three co-founders, reflecting equal partnership at the core.

Scale & Impact

In its first year, Affinity Labs scaled its Archives product to over 70,000 users and reached the top 34 in the App Store lifestyle category with creator Olivia Bowen's Interior Design Clinic. The company has achieved 100% month-on-month revenue growth and grown its team to 10 people.

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