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Persona

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Persona is a personal AI assistant startup that combines a free iMessage-based AI agent with a $179 wearable wristband, enabling users to book travel, manage emails, schedule meetings, order food, and handle complex multi-step tasks hands-free. Built with privacy at its core, Persona runs its AI model in the cloud with end-to-end encryption and does not sell user data to advertisers. The company is targeting a December 2026 launch for its wristband and envisions replacing fragmented smartphone apps with a single proactive AI interface.

Company Founded in 2026